Sometimes it seems that the culture of personal care has become familiar to us not so long ago, but at the same time, some brands have been creating cosmetics for taking care of the body for several decades! Guam is one such beauty innovator. We will tell you who created an innovative brand for its time, why it remains popular and how it has managed for over 35 years to make sure that only effective products tested by experts fall into your hands.

From nature with love

In the mid-80s, Italian Egidio Siena, who worked in the cosmetics industry, fortunately for us, was in the right place at the right time - in the French port of Brest in Brittany. There he was struck by the long rows of boats, which were filled not with fish but with seaweed. It was here that the future founder of Guam got acquainted with the traditional process of algae extraction. For fishing, only three things were needed: desire, nature and strength. After the sea values ​​were carefully taken out of the water, they were laid out on the rocky shores, and then the sun's rays and wind entered the business. Such a unity with nature made it possible to preserve all useful substances in the algae.

Inspired by what he saw, Egidio began to study the works of the famous physiotherapist Jean Valnet and decided to use the unique properties of algae for his new project. So he started writing the history of the Guam brand. It is interesting that initially the maestro gave this name to a new composition that combined different types of algae, sea clay, salt, essential oils and plant extracts, and only then the brand itself got it.

Even then, Siena understood that any product, even the most natural, should be tested by experts, because only they can scientifically confirm its effectiveness. He gave the finished sample of his "cocktail" to the research laboratory. Its composition surprised the female volunteers who tried the Guam composition on themselves: from the very first application, the thigh circumference began to decrease, and the skin became smoother and more elastic. After the tests, Egidio realized that the idea of ​​creating a tool that would help a woman replace a visit to a beauty salon was coming true.

Then the two first-borns of the Guam brand saw the light - a classic body mask and a version with a cooling effect. They both then and now contain a whole 21% of algae! They deserve the love of customers so much that wraps are still competing on an equal footing with new developments of the brand.

How?

Mix thoroughly and apply to calves, buttocks, thighs and inner arms. Then it remains to wrap these areas with a special plastic wrap, leave for 45 minutes and then rinse with warm water.

What?

Anti-cellulite masks with a warming and cooling effect help to reduce the appearance of cellulite, make the skin smoother and improve metabolic processes in fat cells.

For whom?

The hot version suits everyone, and the cold one is ideal for use if you have rosacea, varicose veins.

A course for innovation

Very soon word of mouth raised the popularity of mud wraps so much that production barely had time to meet the demand of girls. Therefore, Siena agreed to increase seaweed production and processing in Brittany, and the company moved on to expand its products, as well as to distribute them more widely through natural food stores and pharmacies.

Egidio Siena

The star base for all brand products, without exception, is kelp algae. It is she who is considered the main natural lipolytic that helps in the breakdown of fat cells. The raw materials enter the brand's plant from the UNESCO protected area in France. In this unique place, algae are collected in a strictly limited time. Other types of algae used in cosmetic formulas are harvested in different areas, but with the obligatory observance of environmental and safety standards.

When the beauty industry began to develop exponentially, unusual ingredients began to be added to the usual marine ingredients - for example, black tourmaline microcrystals. Nanoparticles of this mineral produce infrared radiation, due to which the lipolytic and anti-cellulite effect of cosmetics is significantly increased. Plus, the heating of body tissues with such FIR rays stimulates tissue regeneration and restoration, has a pronounced detox effect and helps to eliminate puffiness.

How?

After applying the mask, a pleasant, comfortable warmth is felt on the skin. If redness appears, the body has become a little hot and there is a slight tingling sensation - do not worry, this is normal.

What?

The warming tourmaline mask does not allow the skin to lose its tone, stimulates its drainage function and enhances microcirculation. It helps in changing the volume of the body and eliminating toxins and toxins.

For whom?

The tool can help even with the late stages of cellulite, making it less pronounced. Therefore, the mask can be used both preventively and with imperfections.

Bridge to the future

With the growing popularity of beauty injections, including synthetic lipolytics, Egidio Siena realized that it was necessary to come up with a softer analogue. Any intervention in the body has an unpredictable result, often expensive procedures have unproven efficacy and side effects. Siena, on the other hand, offers cosmetics with high efficiency and mild effects on the body.

So, as a result of the development, a new line of intelligent cosmetics, Guam FangoGel, appeared: it directly affects fat cells thanks to patented lipoactive nanospheres. Together with neuropeptides, these babies deliver a natural lipolytic, an extract of the coccoloba plant, right to their destination and promote better fat breakdown. The result: a gentle reduction in volume, increased firmness and smoothing of the bumps. The main thing is that, unlike injections, the cosmetic product has no side effects and during use there is no interference with the integrity of the body.

How?

Use it once a day for 15-20 days in a row - for a pronounced effect, and then switch to a maintenance course - 2-3 times a week for 2-3 months.

What?

Anti-cellulite gel with nanospheres helps to gently correct problem areas, plump skin texture and reduce the appearance of unevenness.

For whom?

The product has no contraindications, but if you have very sensitive skin, you may feel more intense heat when the product works on your body.

New Horizons

The brand's products are Italy's leader in the body care and silhouette modeling segment, and are also sold in pharmacies and herboristries throughout the country. This may be enough for some, but Guam doesn't stop there. So, the brand has created massage-effect leggings to help shape the figure! The most interesting thing is that they contain natural components already familiar from the brand's cosmetics: black tourmaline and kelp.

Egidio Siena, together with his team, developed and patented EMANA-GUAM, a polyamide microfiber with bioactive black tourmaline crystals embedded in the fiber of the product. The material absorbs body heat and returns it back in the form of long infrared rays. Also, microcapsules with active concentrate of kelp are evenly located throughout the product: during wear, the active substances from them are released, penetrate into the skin and promote better fat breakdown.

What?

Leggings with a massage effect during sports, work or rest fit tightly to problem areas, improving microcirculation and activating metabolic processes. This helps to visibly thicken the skin, smooth out irregularities and prevent swelling, because they often add extra centimeters in volume.

For whom?

The only contraindication from the experts: put your leggings aside during pregnancy.

How?

They are advised to wear them daily for 6 hours for 30 days. They look aesthetically pleasing, so you shouldn't worry about the images. Over time, the active substances diminish, therefore, after the third week, you can apply your favorite Guam modeling agent under them as a supplement. But they do not have an expiration date: you can wear them further - tourmaline threads retain their properties.